T.G.I. FRiDAY’s Partners With Tea Party
Through an old agency connection I got pulled in as a subcontractor on a pretty exciting gig about a month ago. T.G.I. FRiDAY’s is interested in producing some full-spread ads for placement throughout various Tea Party event programs. Smartly, they agreed to pay for printing the programs in exchange for a full sponsorship. This is an interesting shift of their attention away from their core demographic: 18-24 year old males for whom Bennigan’s feels a little too crowded.
The restaurant, due to the current political climate, felt it was time to really own the “G” in their name. Some will call it a cynical choice, but the Far Right is bound to co-opt a restaurant chain to which they can confidently send their throngs, so why not FRiDAY’s? To create a little buzz about the campaign and partnership, they are allowing us to give you a sneak peak at two of the ads. Get excited. The Far Left are about to have never felt so foolish for what they believe, and the Right, never more justified.
There’s nothing Keynesian about Jack Daniel’s BBQ sauce.
